The Internal Medicine Sub-I

So I know this seems reductive, but bear with me: the only thing you need to do on your IM Sub-I is know everything about your patients.

At first glance, this may seem like an impossible task, and also like it leaves out some of the other stuff (when and where to be, how to give an oral presentation, what is needed for that stellar letter of recommendation…). My thesis is that if you keep knowing everything about your patients as your guiding principle, you will meet (and exceed) expectations in other domains. For example: 

• What time should I arrive each day? (Re-framing in the “know everything” model, this becomes: How long do you need to interview and examine all of your patients, to review the consultant notes from the previous day, to check in with Nursing about their overnight courses, and to review their available labs and imaging?)
• Etc…. more to come

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With a fabulous talent for writing seductive copy, a natural eye towards business matters and drive to succeed, founder Janet Riley had over 20 years’ in the copywriting business before forming The Write Stuff. She’d discovered over the years that the never-ending process of “find project”, “finish project”, “repeat”, was getting old. She wanted to focus on the writing end of her business, not spend all her time seeking clients.

With an MBA, serious copywriting chops and a fabulous sense of humor that comes across in her writing, Janet has undertaken copywriting for such corporate giants as Hewlett Packard, Barnes & Noble, Macy’s and numerous Fortune 500 companies.

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Janet knows she wouldn’t get a fraction of the things done she wants to if it wasn’t for her awesome crew. Kara Margules heads up our sales department, helping us find new clients in need of copywriting services when she’s not hitting the sales herself. Marie St. Clair keeps our copywriters working while developing awesome new craft designs. Jason Andrews leads our exceptional IT support team when he’s not making a new batch of award-winning homebrewed ale.

The Write Stuff wouldn’t be anywhere if it wasn’t for our highly-skilled team of copywriters. Covering industries from accounting to zoo advertising, our amazing copywriters can cover any campaign for any business anywhere in the world.